Fifteen years in design, from Barcelona agencies and brand studios to a remote seat at Shopify. I've built identities and art direction for banks, consumer brands and software teams. Work that had to hold up at scale.

My work sits where strategy, identity and product meet: the messy seam where words and pixels have to agree. I draw, and I'm a sucker for a good name.

I own the full scope, from early narrative and art direction to shipped pages and components. I like teams where decisions get debated properly, not just handed down.

The part a tool can't hand you is taste: knowing when something is actually good. That's what fifteen years buy. Lately I've folded AI into daily craft (Claude Code, Cursor, Midjourney) to move faster without giving up the eye.