Curriculum vitae

Olga Cacenabes Vázquez

Senior Brand Designer · Art Direction · Visual Design · UX/UI

Design is one of my biggest passions. After 15 years of experience in the field, I consider myself a team player with great design craft skills. Being proactive, empathetic and open-minded has helped me to be where I am today, both personally and professionally.

Webolgacacenabes.com Emailhello@olgacacenabes.com LinkedInlinkedin.com/in/olga-cacenabes Based inBarcelona
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Work Experience

Shopify Inc. 2020–Present

Remote · Barcelona

Senior UX Designer 2023–Present

Brand-led design across product marketing pages, in-product tools, email campaigns and art direction. Owning narrative architecture, art direction, wireframes and visual execution on high-traffic surfaces. Designing end-to-end experiences spanning the full funnel: from acquisition through to onboarding within the SaaS product itself. Integrating AI tools (Claude Code, Cursor, ChatGPT, Midjourney, Nano Banana) into daily craft: prototyping, code-assisted production and image generation.

Selected workShopify Domains ↗, Website Design ↗, Blog ↗, Enterprise Blog ↗

Brand Design Art Direction Product Marketing Design Tool Design Email Campaign Design Wireframing Interaction Design Motion Visual Systems Conversion Performance SEO A/B Testing Data-driven Design AI-assisted Design

Sr. Marketing Designer - Growth R&D 2020–2023

Designed high-volume marketing assets and social media campaigns for growth experiments, partnering with product teams on rapid prototyping and visual testing.

Selected workLinkpop logo

Art Direction Visual Design Corporate Branding Social Media Campaigns Product Design Prototyping Data-driven Design
Netzstrategen GmbH 2019–2020

Barcelona

Lead User Interface Designer

Led UI and visual design across web and app projects, owning art direction, interaction design and corporate branding for client products end to end.

Selected workTebonin app, Hauraton website

Art Direction Visual Design UX/UI Design Interaction Design Website Design App Design Corporate Branding Social Media Campaigns Project Management
Morillas Brand Agency 2015–2019

Barcelona

Creative Manager 2018–2019

Led the interactive design team and creative direction across branding, web and editorial projects, overseeing visual quality and client delivery.

Selected workBrand language and art direction for La Española ↗

Head of Interactive Design Team Creative Direction UX/UI Design Website Design Corporate Branding Editorial Design Advertising Campaigns Packaging Design Visual Design

Interactive Art Director 2015–2018

Headed the interactive design team, directing UX/UI, web and digital branding work for major consumer brands. Laus Silver ’18 winning project for Morillas Web.

Selected workMorillas web ↗; web design for Cinco Jotas, Basi Group ↗ and Artgoritmo; La Cuina d’en Garriga and The Wittmore websites; Glovo Xmas email campaign ↗; Unex internal app.

Head of Interactive Design Team Art Direction UX/UI Design Website Design Corporate Digital Branding Interaction Design Packaging Design Visual Design
Freelance Art Director 2011–2015

Barcelona

Independent art direction, UX/UI and visual design across brand, digital, web and packaging projects, run in parallel with my role at Apple.

Art Direction UX/UI Design Website Design Corporate Digital Branding Interaction Design Packaging Design Visual Design
Apple 2011–2015

Barcelona

iOS Technical Expert

iOS Technical Support at Apple Retail Genius Bar.

Oxigen 2011–2012

Barcelona

Visual Designer

Art Direction Project Management Corporate Branding Editorial Design Advertising Campaigns Packaging Design Visual Design
Cero 2010–2011

Barcelona

Visual Designer

Project Management UX/UI Design Website Design Corporate Branding Editorial Design Advertising Campaigns Packaging Design Visual Design